How Reviews Have Helped Fabletics and How They Help Local Businesses

If you own business, you know that you need to market and advertise online. What you may not know is that you also should incorporate online reviews as part of your marketing strategy. Doing this will increase your sales, bring you more traffic and customers, improve the trust that your customers have in you, increase customer loyalty, and ultimately increase your revenue and improve your bottom line. Fabletics, for example, uses online reviews as part of their marketing strategy, and it has worked out wonderfully for them. They have achieved a growth rate of over 200% since they started in 2013.

 

If you own a local business, online reviews are a great way to drive more physical customers to your stores. The reason for this is because positive online reviews definitely improve your search engine rankings for local searches. In addition, when people search for establishments in their local area on Google, Google will show them a pack of 3 to 7 local establishments. Only a few local establishments will make it to this pack, and much of what determines who will make it to this pack has to do with their online reviews and their overall online rankings. This has been proven by various studies that were done by Moz and others. With online reviews, you can also use Schema markups to put star ratings next to your website snippets in the search results. This can cause more people to click on your website snippet, which can lead to your website ranking even higher, because Google will see that more people are interested in your website and that it is a great match for whatever people typed into Google. In addition, if you have reviews on sites such as Trustpilot, which is a partner with Google, you can improve your Google seller rating. A Google seller rating can help you improve your click-through rates on your Adwords ads by up to 17%. In addition, if you sell products on third-party sites such as Amazon, eBay, Target, Walmart, or other ecommerce sites, you need to have online reviews on those sites. This is because research has shown that products that have more reviews on those sites tend to rank higher when people search those sites for specific kinds of products. Some of those sites, such as Target, let you syndicate your online reviews from other sites, which makes it easier for you.

 

In 2013, Fabletics was launched in order to provide women with a stylish brand of clothing. They needed someone to help them with their marketing and their design, as well as with reaching customers. The first person that they thought of, and who they automatically chose, was Kate Hudson. Kate Hudson, who is an actress, was a perfect fit for the Fabletics brand. Kate Hudson is involved in every aspect of Fabletics and makes sure that their designs and styles are fresh and that they have a good marketing strategy. Fabletics has a lifestyle quiz you should take.

BOB REINA THE PHILANTHROPIC LEADER OF TALK FUSION

Bob Reina is the President and founder of Talk Fusion which has always been at the forefront in trying to help people. Talk Fusion is based on helping people to realize dreams, build futures and give back to the societies in the global world. The founder and President of Talk Fusion Bob Reina is dedicated to ensuring this mission is a success, and this has been able to be achieved under his leadership.

 

Talk Fusion is driven by one of its leader’s saying which is ‘Great success comes with greater responsibility.’ Bob Reina is always someone who motivates his staff every time do well and make sure that Talk Fusion is a success.

 

He went to college in Florida and also had to serve as a police officer for quite a number of years. Apart from being a police officer, Bob Reina continued with his hustle as he tried to gain extra money by selling some products and he would get commissions on the products he sold. As he went on to do his business, Bob realized that he had talented selling capabilities which made him focus on networking marketing and he had to stop working for the police department.

 

In 2004, Bob Reina the Chief Executive Officer of Talk Fusion came up with the idea to start this company that he put into action. In collaboration with Jonathan Chen, Bob Reina developed the first product of Talk Fusion which was a program known as Video Email. After three years, Bob had to launch the company. In the past 12 years, Bob has been an active leader in Talk fusion where he has introduced new effective marketing strategies and software for the firm.

 

Talk Fusion has taken part in so many philanthropic activities. They usually donate huge amounts of money to non-profitable organizations that include Tampa Bay’s Humane Society and also one of the orphanages in Indonesia. Talk Fusion has given its associates permission to provide Video Suite software to charities for free.

 

A recent project by Talk Fusion which has seen them improve the real-time communications which have seen the significant changes in Live Meetings. It features include the upgraded interface and uses the WebRTC system.

 

Capabilities of the Product

This product enables people to make presentations and arrange meetings. It can host some 500 participants and 15 hosts who can connect to their PC, tablet or Smartphone. Learn more: http://inspirery.com/bob-reina/

 

Enhancements of the products

This new product makes good use of recording technology which does not require a separate download. The various users of this product can access the recordings through their default web browsers. It has improved compatibility, saves time and boosts convenience as those participating do not have to install any plug-in software.

 

Facts from Talk Fusion

These products from the company have enabled the business community have boosted their revenue and have stayed with the loyal customers. Using the Video Suite software they have been able to use it for promotional adverts. This has helped potential clients to remember the products and gives traders a tremendous competitive edge.

 

 

Malcolm CasSelle, Using the Worldwide Asset eXchange to Create Alternative Virtual Asset Ownerships

The Worldwide Asset eXchange (WAX) is a decentralized portfolio designed to equip everyone with the necessities for participating in the vast marketplace for virtual game assets. While reducing transaction costs, WAX is a clear demonstration of a successful tokenization of in-game items. The company targets to create a convenient marketplace for games which were previously unable to transfer assets. The player is assured of fractionalized profits from centralized exchanges. With this system, ownership of virtual assets creates a platform of new and easily accessible economy while still giving one an opportunity to expand into physical assets.

 

Virtual asset bonds and the WAX token are safeguarded through a multi-layered governance approach. This system creates a regulatory oversight controlled by individual token holders. The process is conducted with the help of users involved with transferring items, the Transfer Agents. In place are supervisory committees, guilds, and rating system with the incorporation of a delegated proof system handling stake consensus algorithm. In the occurrence of a failure of duty by Transfer Agents, the affected Guild’s reputation will be at stake. Similarly, Transfer Agents and token holders have the power not to re-elect a Guild who underperforms. With these measures in place, every individual plays their role aptly to ensure minimal inconveniencing to their associates.

 

About Malcolm CasSelle

Malcolm is an alumnus of MIT where he earned a degree in Computer science before joining Stanford University for a master’s degree on the same. CasSelle is the current president of the Worldwide Asset eXchange (WAX) and holds the position of CIO at OPSkins, a leading online market for buying and selling of video games. Prior to this, Malcolm was the CTO and president of Tronc where he oversaw magnificent property growth leveraging digital assets. He also worked at SeaChange Int’l as SVP & GM of digital media. The company had just acquired Timeline Labs, his company, which provided solution s to firms that had difficulties in discovering content based on social signaling.

 

Besides that, Malcolm CasSelle is an active investor in major companies including Zynga and Facebook, while still funding blockchain verticals and big data. In the early stages of his career, Malcolm co-founded PCCW; Hong Kong-based public traded telecom. The company attained a value of over $35 billion. Throughout his career, CasSelle has helped in the raising of PCCW’s public offering while equally supporting private transactions.

 

Academy of Art University the Leading Institution in World of Art & Fashion Design

Academy of Art University, formerly known as College of Art University, is the heaven for art and fashion design lovers. Based in California, but it attracts students from around the world. According to a recent study, approximately 7% of students completed a four-year degree within the allotted time. Another survey by, National Center of Education Statistics, 31% of students completed a four-year degree within 150% of that time. This rate has been dropped to 3% for the part-time students. The best part is that more than 50% of the graduate students are female.

 

The institute led the foundation of future fashion trends. In the latest show of Future of Fashion, the institute represents the way of transforming current fashion trends into latest fashion models. Students from various backgrounds presented their designed clothes.

 

Joanna Jadallah, MFA Menswear designer born in Chicago, but brought up in Orange Country. The designer presented the design that was inspired by her ancestors that were forced to flee Palestine leaving all their belongings and everything behind. Her collection reflected the beauty of her culture and depicts her ancestor’s story. The designs were then value-added using lightweight wool, suiting fabrics and brocades.

 

A holistic group of designers and artist showcase their work in an intricate way in this fashion show. Some concepts reflected the everyday phenomenon of our lives like how light lead us from the darkness. Another great project is launched by Fine Art and Illustration students who are creating a new mural in Lower Pacific Heights.

 

The institute is the torch bearer for modern schools of art and fashion designing. It raised many Olympians like Mobolade Ajomale who is famous Canadian Olympic Sprinter, Asencio a figurative painter and list is still goes on. There is a huge list of medals and honors student earned for this institute. For 2015, indoor and outdoor track and field seasons, they had seven All-Americans honors and one NCAA individual champion in Jordan Edwards.

 

If you want to lead the fashion industry, then this institute is a great option for you. It not only provides education to local residents but its doors are open to students all around the world. There are options to learn and equip you with latest fashion tools via online courses.

 

Newswatch Helps Ockel Exceed their Crowdfunding Campaign Target

When it comes to covering
consumer news, NewsWatch has always been on the forefront. Just recently, they
collaborated with Avanca to promote Ockel’s line of Windows 10 PCs that fit in
the user’s pocket. Ockel is Avanca’s sister company, and the campaign was aimed
at crowdfunding so as to market Ockel’s brand. Avanca, which is a renowned
manufacturer of mobile accessories, attributed the campaign’s success to the team at NewsWatch.

 

NewsWatch’s main role in the
marketing campaign was to handle the overall logistics of the campaign as well as video production. They also attended the IFA Conference in Germany, did interviews with celebrities who understand the product and filmed videos for online sharing. Above all, they aired the segment on all their social media platforms after the editing was done. 

 

This was not the first time for Ockel
to collaborate with NewsWatch. During their previous crowdfunding campaign,
which was also a success, Ockel exceeded their target by over 2930%. The second
campaign was to launch a third device in the Ockel line, which is a desktop PC
that comes with all the benefits of mobile devices.

 

About NewsWatch 

 

NewsWatch is a popular show on
television which mainly focuses on technology and entertainment. The television show
usually features consumer news and interviews. Apart from consumer news,
NewsWatch also airs public service announcements, government news, celebrity interviews and technology app reviews. Some people and institutions also submit VNRs (video news releases),
awareness campaigns and on location SMTs (satellite media tours) to NewsWatch.

 

Based in Washington, DC, New York
City, Fairfax and Denver, NewsWatch airs on AMC Network every Monday. The show
is operated by a video and communications company known as Bridge
Communications. Since its conception in 1990, the show has grown to cover more
in the technology industry and related areas. NewsWatch has also worked on
their media presence, and they appear on platforms such as YouTube, LinkedIn
and Facebook.

If you need someone to partner with in order to market your brand, NewsWatch is your best bet!

 

 

Maximizing on Stocks at Retirement

How much money should you have in stocks at retirement? Responding to a question asked by an attendee at an Oxford Club Private Wealth Seminar, Alexander Green, the Chief Investment Strategist at the Oxford Club, noted that this is dependent on various factors including your age, health status, size of your portfolio as well as your monthly overhead.

 

Now more than ever, Americans are living longer and people retiring at 65 years could live up to three decades after retirement. As such, you would require equities that generate returns that exceed the rate of inflation within a period of 20 to 30 years.

While building your investment portfolio when young offers many buying opportunities, it bears the risk of having too much money in stocks at retirement. On the other hand, depending on investments to supplement other monthly sources of income will offer a small portfolio when the market rebounds.

 

Retirement rebalancing is recommended to avoid this risk. It entails having the amount of money you require in low-risk bonds and cash to cater for your monthly overhead costs as opposed to concentrating on the percentage of your portfolio in the stocks.

To achieve this, set aside five years’ worth of living expenses to cover the deficit between your pension and monthly overhead. This is necessitated by the fact that average time taken from the beginning to the recovery of a bear market is between three and a half years to five years.

 

When the stock market is at new highs, retirement rebalancing requires liquidating stocks to pay the expenses. On the other hand, during a bear market, expenses can be paid from the five-year reserve as opposed to cashing in the stock at low prices.

In case you do not have a portfolio large enough to set aside the reserve, you can opt to work more, save more, reduce living expenses, settle for three or four-year reserves or invest at higher return rates.

 

About The Oxford Club and Investment

Founded in 1989, The Oxford Club is an independent financial organization with a global network of financial investors and entrepreneurs. It aims at helping its members gain wealth through research on investment opportunities and maximizing on those with the greatest profit margin potential and least risks.

 

The Oxford Club’s educational arm, Investment U, uses various resources including free e-letters, videos, courses and conferences with their premium version of daily e-letter containing actionable stock recommendations. It was founded in 1999 and boasts of being one of the first independent financial education sites on the Web.

Stay up to date with online seminars from The Oxford Club: https://www.youtube.com/user/OxfordClubTV

Fantastic Cabinets By Siteline Cabinetry

Every homeowner wants their kitchen to look modern and sophisticated. There is no place for ramshackle cabinets in a beautiful home. This is why it is so important to buy from a forward-thinking company such as Siteline Cabinetry. Here are trends that Siteline Cabinet experts say every homeowner should look out for this year.

One of the biggest trends these days according to Siteline is personalization. Homeowners are taking advantage of the vast array of styles that are currently on the market and enjoying the benefits that are derived from all of them. Neutral colors are making an appearance in the designs of new kitchen cabinets hitting the market, as well as cabinets which boast sleek lines and smooth contours.

Since it seems like everyone wants to be connected at all times these days, so they do not miss anything, there are even cabinets being designed which feature charging stations so a fully charged phone or tablet is never from reach.

Function is also at the forefront of every designer’s mind these days as people are looking for the best ways to maximize storage in their kitchens without sacrificing the beauty that should come with freshly-installed kitchen cabinets. Siteline Cabinets are experts in helping to guide the homeowner so that their dream can become a reality. No more wasted space when it comes to cabinets, only unrestrained originality in regards to decor.

The Corsi Group, who is the parent company of Siteline Cabinets, are at the very forefront of the kitchen cabinet industry. They are proud in the fact that they own absolutely zero warehouses stuffed full with pre-made or pre-fabricated kitchen cabinets. Each cabinet is made from scratch with a design that is conceived in the mind of each customer. They can make whatever vision is inside of your head.

Learn more about Siteline on their blog: https://sitelinecabinetry.wordpress.com/blog/

Sawyer Howitt- Young And Soaring In The Business World

Sawyer Howitt is a 17-year-old entrepreneur who works as the project manager for the Meriwether Group, Inc. This is a company that deals with principal investments in Portland, Oregon. Sawyer is in his senior year of high school and has managed to juggle between his studies, internship and his work in the business and finance sector. He has been the project manager at Meriwether Group for nine months.

As a project manager, Sawyer Howitt is conversant with the financial and operational needs of businesses. He also understands ways in which a brand can be made to resonate and connect with the consumers. He has proved capable of handling complex spreadsheets and boardroom presentations. Sawyer also takes on the smaller but essential jobs such as filing and taking the notes during meetings.

Despite his age, Sawyer has had vast experience in the business sector. He has been a director for some philanthropic organizations which support causes such as defending women’s rights. The teams he directed have also been involved in Educational funding and helping troubled youths find mentors. Sawyer Howitt has also impressively led international ethnic studies groups. He was the customer care representative at Kure Juice Bar.

Sawyer will join the University of California, Berkeley, in fall 2017. He plans to study for Entrepreneurial Finance. This degree program will help him advance his career as an entrepreneur. When he has some time in his hands, Sawyer Howitt likes to catch some trout in the river or to watch the Portland Trail Blazers play. Like any other young person, Sawyer wants to keep up with the trends in music, popular culture, and fashion. As an ambitious entrepreneur, he looks at how these patterns intersect with the world of commerce.

Sawyer Howitt has continuously been involving with projects that research changing the face of commerce in the future. Given that businesses are now operating in a technological age, Sawyer looks at how companies adapt to the dynamic nature of technical changes. Sawyer Howitt has a good business mentor with his father, David Howitt who is the founder of the Meriwether Group.

Learn more about Sawyer Howitt: https://californiablog.org/content/top-cities-young-entrepreneurs-according-sawyer-howitt

Bridget Scarr Excels in Production and Writing

In her great affinity for quality content, Bridget Scarr produces content that suits all fields in different platforms. Bridget Scarr is famous as productive writer together with a very creative writer. Her intense world and exhibitions projects echo the whole world attracting a large audience in both intellect and emotion. Bridget Scarr has developed her career for over fifteen years in production. Bridget Scarr appears as a seasoned producer in advertisements, animations and television broadcasts. Bridget Scarr is a manager of a group comprising of between five to two hundred and twenty members in which she is mandated with the responsibility of coordinating them well. Bridget Scarr together with her team is supposed to be very active in the production and creative as well in entertainment, spanning drama, factual entertainment program Lifestyle and animations.

 

Bridget Scar holds the position of development at the Colibri Studios. On top of this, she is currently occupied with overseeing collaborations development. Bridget Scarr works in hand with international casters and partners, putting talents together in coming with and producing a project. The need for a house to house all her ideation pulled her into deciding to join the Colibri Studios. Bridget Scarr needed a place to set her ideation all under one roof without considering the type of project.

 

Bridget Scarr is a successful producer simply because she has the knowledge that every production has to be unique and all have different inspirations at the beginning. This fact in her knowledge is exhibited in her current project on augmented reality. In this project, Bridget Scarr is required to connect the user to history created through incorporating daily stories of the people that lived on that particular day. The development of this augmented reality involves bringing together facts and scripted information. The project, in the end, is supposed to have a monument and, or landmarks that will give the user the true happenings in that period. Additionally, the user ought to be taken deeper by the story such that they can be able to vividly see what the people faced and also experience the reality of the story. Moreover, the story should be relatable and therefore requires the use of real people with their background information.

 

It is the requirement for Bridget Scarr to see the accomplishment of the project. Evocation landmarks and the history of the people is a must for her for the success of the project. Next, the project involves the collection of stories of the humanity that live during that era to help create the emotion out if the production. Then afterward, Bridget Scarr settles the team to start working on the project, and the entire process takes months.

 

To learn more, visit http://bridgetscarr.com/.

Fabletics & Kate Hudson are a Perfect Match

As with a lot of things, Amazon controls a sizeable stake in the clothing e-commerce business. And taking on a giant like that is no mean feat, but that is what Fabletics, by Kate Hudson, has achieved. In a few short years, the company Kate has associated with, Fabletics has grown to become a major player. By some estimates, it has achieved the $250 million mark! Part of the reason for this success is Fabletics marketing technique. It uses a subscription-based model, wherein the customer signs up to become a member and chooses their clothing based on their needs. Customers can do this by taking a fun lifestyle quiz which helps them decide what to get for themselves.

The Brand

Fabletics makes clothing for the physically active women, hence their clothing fits into the athleisure niche. This is a niche that has been controlled by a small group of players, charging huge sums of money for their products. However, price and even quality of a product are not enough for an e-commerce business to succeed. Aspects such as branding, last mile service, customer perception and design are also a big part of the picture. Fabletics understands this and they have succeeded in spades. Interestingly, Fabletics has not limited itself only on the e-commerce side of things. They have and are opening brick-and-mortar stores to take their brand and experience directly to the people.

The combination of having a membership-based service, along with stores now takes care of the “I want to see and feel the product” aspect that many customers seem to crave. In fact, according to Gregg Throgmartin, General Manager of Fabletics, the company is capable of giving a more personalized experience for customers, at half the cost of its competitors.

Bringing in More People

Recently Kate Hudson oversaw an event at the Beverly Hills hotel. The event was to launch Fabletics association with Demi Lovato, the world-famous pop star. Demi is joining up with Fabletics because she really believes in the company and loves the products. Demi is of the opinion that Fabletics makes products that all people, no matter what their age, gender or size is, can feel empowered and happy using the products of this company. The company was founded in 2013, by Adam Goldenberg and Don Ressler. They approached Kate Hudson because they felt that her lifestyle and image would be a perfect fit for the company. And going by the numbers, it certainly has.