Craft beer is becoming increasingly popular among millennials, which is why the industry has been seeing a substantial increase in the past few years. Adults in this age bracket tend to go for this kind of beer over the mass produced brand names, which is why it has become such a profitable sector. Capitalizing on this is Eli Gershkovitch, the CEO, and founder of Steamworks Brewery. Eli Gershkovitch is a rather unconventional businessman who believes in only doing what he loves. A Calm and laid back person by nature, Eli Gershkovitch is unlike most CEOs of companies that one would come across. Even so, he is remarkably level headed and works with a good plan of action in mind, which is what helped him build Steamworks to be the big name that it is today.
When it comes to the company that Eli Gershkovitch built, it believes in fulfilling the demand that the people have. With the growing demand for craft beer, Eli Gershkovitch has managed to enter the market and capitalize on it. Using traditional as well as new and innovative business models, the company has grown tremendously to be one of the biggest in the industry, making Eli Gershkovitch a name to be remembered. To keep its customers coming to them time and again, Eli Gershkovitch wanted to offer them beer that was not too expensive but still met with the high-quality standards that he had for it (https://gazetteday.com/2017/08/eli-gershkovitch-steamworks/). Since the inception of the company, Steamworks has constantly had to adapt to the new trends in the market, and the ever changing demand of the people, meeting their requirements and preferences every time. This has helped them distinguish themselves from the competition and has given them a competitive edge over the others.
Eli Gershkovitch has always believed in making his passions a working reality, which is what Steamworks truly is. Having a love for finely crafted beer, Eli Gershkovitch translated that into a business idea like no other. He is the only person that owns the company and does not believe in giving it out to shareholders, no matter how big it becomes.
More about Eli Gershkovtich at Manta