Author Archives: FogRaw

Bridget Scarr Excels in Production and Writing

In her great affinity for quality content, Bridget Scarr produces content that suits all fields in different platforms. Bridget Scarr is famous as productive writer together with a very creative writer. Her intense world and exhibitions projects echo the whole world attracting a large audience in both intellect and emotion. Bridget Scarr has developed her career for over fifteen years in production. Bridget Scarr appears as a seasoned producer in advertisements, animations and television broadcasts. Bridget Scarr is a manager of a group comprising of between five to two hundred and twenty members in which she is mandated with the responsibility of coordinating them well. Bridget Scarr together with her team is supposed to be very active in the production and creative as well in entertainment, spanning drama, factual entertainment program Lifestyle and animations.


Bridget Scar holds the position of development at the Colibri Studios. On top of this, she is currently occupied with overseeing collaborations development. Bridget Scarr works in hand with international casters and partners, putting talents together in coming with and producing a project. The need for a house to house all her ideation pulled her into deciding to join the Colibri Studios. Bridget Scarr needed a place to set her ideation all under one roof without considering the type of project.


Bridget Scarr is a successful producer simply because she has the knowledge that every production has to be unique and all have different inspirations at the beginning. This fact in her knowledge is exhibited in her current project on augmented reality. In this project, Bridget Scarr is required to connect the user to history created through incorporating daily stories of the people that lived on that particular day. The development of this augmented reality involves bringing together facts and scripted information. The project, in the end, is supposed to have a monument and, or landmarks that will give the user the true happenings in that period. Additionally, the user ought to be taken deeper by the story such that they can be able to vividly see what the people faced and also experience the reality of the story. Moreover, the story should be relatable and therefore requires the use of real people with their background information.


It is the requirement for Bridget Scarr to see the accomplishment of the project. Evocation landmarks and the history of the people is a must for her for the success of the project. Next, the project involves the collection of stories of the humanity that live during that era to help create the emotion out if the production. Then afterward, Bridget Scarr settles the team to start working on the project, and the entire process takes months.


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Fabletics & Kate Hudson are a Perfect Match

As with a lot of things, Amazon controls a sizeable stake in the clothing e-commerce business. And taking on a giant like that is no mean feat, but that is what Fabletics, by Kate Hudson, has achieved. In a few short years, the company Kate has associated with, Fabletics has grown to become a major player. By some estimates, it has achieved the $250 million mark! Part of the reason for this success is Fabletics marketing technique. It uses a subscription-based model, wherein the customer signs up to become a member and chooses their clothing based on their needs. Customers can do this by taking a fun lifestyle quiz which helps them decide what to get for themselves.

The Brand

Fabletics makes clothing for the physically active women, hence their clothing fits into the athleisure niche. This is a niche that has been controlled by a small group of players, charging huge sums of money for their products. However, price and even quality of a product are not enough for an e-commerce business to succeed. Aspects such as branding, last mile service, customer perception and design are also a big part of the picture. Fabletics understands this and they have succeeded in spades. Interestingly, Fabletics has not limited itself only on the e-commerce side of things. They have and are opening brick-and-mortar stores to take their brand and experience directly to the people.

The combination of having a membership-based service, along with stores now takes care of the “I want to see and feel the product” aspect that many customers seem to crave. In fact, according to Gregg Throgmartin, General Manager of Fabletics, the company is capable of giving a more personalized experience for customers, at half the cost of its competitors.

Bringing in More People

Recently Kate Hudson oversaw an event at the Beverly Hills hotel. The event was to launch Fabletics association with Demi Lovato, the world-famous pop star. Demi is joining up with Fabletics because she really believes in the company and loves the products. Demi is of the opinion that Fabletics makes products that all people, no matter what their age, gender or size is, can feel empowered and happy using the products of this company. The company was founded in 2013, by Adam Goldenberg and Don Ressler. They approached Kate Hudson because they felt that her lifestyle and image would be a perfect fit for the company. And going by the numbers, it certainly has.

Eli Gershkovitch: For The Love Of Beer

Craft beer is becoming increasingly popular among millennials, which is why the industry has been seeing a substantial increase in the past few years. Adults in this age bracket tend to go for this kind of beer over the mass produced brand names, which is why it has become such a profitable sector. Capitalizing on this is Eli Gershkovitch, the CEO, and founder of Steamworks Brewery. Eli Gershkovitch is a rather unconventional businessman who believes in only doing what he loves. A Calm and laid back person by nature, Eli Gershkovitch is unlike most CEOs of companies that one would come across. Even so, he is remarkably level headed and works with a good plan of action in mind, which is what helped him build Steamworks to be the big name that it is today.

When it comes to the company that Eli Gershkovitch built, it believes in fulfilling the demand that the people have. With the growing demand for craft beer, Eli Gershkovitch has managed to enter the market and capitalize on it. Using traditional as well as new and innovative business models, the company has grown tremendously to be one of the biggest in the industry, making Eli Gershkovitch a name to be remembered. To keep its customers coming to them time and again, Eli Gershkovitch wanted to offer them beer that was not too expensive but still met with the high-quality standards that he had for it ( Since the inception of the company, Steamworks has constantly had to adapt to the new trends in the market, and the ever changing demand of the people, meeting their requirements and preferences every time. This has helped them distinguish themselves from the competition and has given them a competitive edge over the others.

Eli Gershkovitch has always believed in making his passions a working reality, which is what Steamworks truly is. Having a love for finely crafted beer, Eli Gershkovitch translated that into a business idea like no other. He is the only person that owns the company and does not believe in giving it out to shareholders, no matter how big it becomes.

More about Eli Gershkovtich at Manta

Glenn Wakeman’s Succefful Career Led To The Founding Of LaunchPad Holdings

Glen Wakeman has filled many roles in his career including CEO, the owner of a small business, board member, an executive in financial services, a mentor, and an investor. His experience spans 21 years at GE in management, P&L, and business development. He is driven by his passion to build and improve businesses and increase individual performances. He believes leadership, execution, governance, risk management, and human capital make this possible.


Glen Wakeman’s career led him to found LaunchPad Holdings where he serves as the businesses CEO. He provides a software service that is fully automated and designed to help early stage entrepreneurs plan for their businesses. The software helps them develop a workable plan and accelerated growth. The company supplies invaluable suggestions and tips to guide entrepreneurs into the formulation of their companies and provides an ecosystem of advisors and providers of capital.


During his successful career, he created a business accelerator he called Nova Four. This enabled him to provide developing companies with access to capital and strategically designed advice. He gained valuable experience as the CEO for the Doral Financial Corporation and transformed their operations. They became a successful community bank and this led to him being honored with awards for his leadership and dedication.


Glen Wakeman worked for GE Capital for more than twenty years prior to his time with the Doral Financial Corporation. He was involved with a wide variety of departments and his service was invaluable to the company. In his role of CEO for GE Money Latin America, he was responsible for the start up of an operation consisting of nine countries. Due to his strategies and skills, their assets soon exceeded $12 billion (BusinessWire). Glen Wakeman accelerated his career by leading the operations in thirty countries while living in six of these countries. He is an inspiring role model and leader.


Prior to beginning his career, Glen Wakeman received an excellent education ( He attended the University of Chicago where his studies earned him an MBA. His education continued at the University of Scranton and when he graduated he possessed a BS in Economics and Finance.


Louis Chenevert – United Technologies Innovator and Pioneer CEO

Louis R. Chenevert is a former CEO of the United Technologies Corporation. He currently serves as an exclusive advisor at Goldman Sachs. He is originally from Canada, and has spent much of his career in manufacturing. Prior to his position at United Technologies Corporation, he served as the President of Pratt & Whitney Corporation, the company which manufactures aircraft engines. United Technologies Corporation is a large conglomerate which manufactures jet engines in addition to operating Otis, the company which makes elevators and escalators. Sikorsky, the helicopter manufacturer, is another division within UTC. UTC makes products aimed specifically for building technology and aerospace, and combines many of their business units together to ensure that the company is able to operate as efficiently as possible.

The company has done many very unique things throughout Mr. Chenevert’s tenure at United Technologies. By moving engineers to Connecticut from other lower-cost destinations, the company was able to focus on serving key defense markets. This was seen as being a very controversial move in the age of globalization.

One area which United Technologies excels in is in timing to the business cycle. They are also easily able to switch between manufacturing for defense and consumer products. During times of war, demand for defense jet engines increases while demand for civilian jet engines decreases. The switch between the two types of engines ensures that the company is able to be innovative and stay afloat. Boom and bust cycles occur, and this switch over represents United Technologies’ response to that cycle to prevent a major bust.

The company has also managed to give up some gains in the present for expected future gains. The goal is long-term gains in profit in supporting the products which they already make. The company continues to service their products, whether they are elevators or any other technologically-advanced product. This ensures a relatively stable income for the company, even as some aspects of their production might phase out over time.

Watch Mr. Chenevert talk here:

Mark Hutchinson, An Advocate for Wildlife

Growing up between Queensland, Victoria and New South Wales, Mark Hutchinson’s earliest memories of the wilderness are holidays spent on farms and long dusty tracks in Australia. Hutchinson’s first adventure company was created after his first year jackarooing in Northern Australia. Mark is an advocate for the world’s wilderness areas. Ever since he was a kid, Mark loved the world around him and wanted to preserve it. Early on, Mark loved spending time camping and fishing in Northern Australia. He loved the idea of traveling around the vast wilderness and with his education in economics, he decided to turn it into a company. Learn more:

At 19, he established his first company, UNTAMED, which evolved into Avana. With a desire to share his experience and knowledge with others, Mark’s business focused on educating and inspiring people about the wild. In addition to spreading his knowledge, Hutchinson launched a new business in 2016. His new business, Wild Ark, has a different focus. Wild Ark focuses on protecting earth’s biodiversity and reconnecting people with the world around them, hopefully inspiring these people to want to make a difference in earth’s fragile ecosystems.

In his travels, mark was able to meet Anton Lategan, who would become his longtime friend and business partner. Avana was eventually re-branded into a training business, which grew larger and larger, eventually becoming part of the Vocation Group IPO. Letting the business go was hard for Mark and everyone involved in it. The idea for his second business, Wild Ark, came from Mark’s desire to let wildlife live in abundant biodiversity. He believes that the human race needs rewilding because of its lost connection with the wilderness. Learn more: 

Mark connects with nature everyday by raising his family between the wild and an urban area. He connects with nature everywhere he goes and is bringing his family along with him. Mark loves meeting other people with unique skills that involve nature. Today, Mark and his family are very much involved in their Wild Ark business and are learning to connect themselves and others with the world around them. Learn more:

Amazon Trying to Keep Kate Hudson’s Fabletics at Bay

The reason that Amazon is sitting so far ahead of all the competition in the fashion e-commerce market is because they are always looking for ways to improve. The success Amazon has in this space is best measured by how they are securing 20 percent of all the sales despite thousands of clothing companies trying to knock them from that top perch. Amazon may have to keep a closer eye on Kate Hudson’s Fabletics if they want to retain that top billing because in only three years we have seen Kate Hudson’s Fabletics already make $250 million in sales of women’s active-wear.


If you want to see why Kate Hudson’s Fabletics is dominating in a niche packed with thousands of hungry retailers, all you have to do is ask. Hudson will gladly tell you that all the success of her athleisure brand has to do with the reverse showrooming sales process and her diverse membership perks. Things are quite different in the way this company treats customers, just look inside the Fabletics store at the local mall. The women shopping at the mall stores are taking the Fabletics lifestyle quiz, trying on all the apparel, even window shopping for all the new arrivals in workout clothing.


To really be a success in a fashion e-commerce market that has Amazon sitting in the driver’s seat really takes some doing. What Kate Hudson’s Fabletics is doing differently start when these women are in the mall store trying on the yoga pants, tank tops, and leggings. Each piece that is worn will get uploaded to the customer’s membership online account. What that means is that these women are able to basically pick up the shopping exactly where they stopped at the mall. If you do not have to worry about the clothing fitting, then you are able to just focus on impulse shopping.


The customers at Kate Hudson’s Fabletics are being rewarded with free online shipping, huge discounts on all the active-wear online and in the retail store, and the help of an assigned Fabletics personal shopper. One amazing perk at Hudson’s Fabletics is your shopper reviews your quiz answers, then picks a piece of workout apparel every month and places it in your cart for your consideration. Amazon certainly has reason to keep Kate Hudson’s Fabletics at bay because these sales techniques seem to be giving them the ability to climb to the top of this market.

Whitney Wolfe Creates Friendships For Women

Bumble BFF is the latest creation by Whitney Wolfe, Chief Executive Officer of the Bumble dating app. Bumble BFF, a subsection of the original app, was started in an effort to form friendships between women. It is a way for women to connect and interact with other women. Many users of the Bumble dating app has checked out the new feature. It received over 1 million swipes within the first week.

Online dating has become more popular in the last few years. More people are connecting and forming relationships through their cellphones. Therefore, dating apps have been in high demand. Bumble became the first dating app that allowed women to take control.

Bumble BFF was started in order to give women companionship, support, and safety until the time came for them to get married. Whitney Wolfe anticipates that women will utilize the app in case they have to relocate and need to make new friends.

The BFF featured can be assessed by downloading the Bumble dating app. Bumble was created with safety in mind. It protects against Catfishing, a way of using false identities to trick others into an online relationship. Bumble BFF offers the same safety measures.

Whitney Wolfe is working on another project called Bumble Bizz, a networking, business and career app.

About Whitney Wolfe
Whitney Wolfe got her start early. At the age of 19, she started her first business. She sold bamboo tote bags in an effort to help those affected by the Deepwater Horizon oil spill in 2010. In 2014, Wolfe created Bumble, a popular dating app. Bumble registered 10 billion swipes and were responsible for 800 matches every month. Most of the users were women, accounting for more than half.

Wolfe received her education from Southern Methodist University and majored in International Studies. She was featured as one of Business Insider’s 30 Most Important Women Under 30 In Tech.

It’s Beneful for Your Dog!

Beneful is a company that aims to provide the best care for dogs in the form of their healthy snacks and food. The brand loves dogs just as much as their owners and knows the importance of taking good care of them and giving them the right food. Keeping this in mind, the brand has a broad range of dog food, in an array of flavors and textures. The brand has been able to identify exactly what nutrition dogs need to keep them healthy and tries to put out only those products that meet all those nutritional needs. The brand only uses real meat and vegetables, to give dogs nothing short of the very best.


The Beneful range of products is extensive, with a wide variety on the market. The brand has a range of wet foods for all your little one’s meals and a range of dry foods for those snack times. The brand also has their very own range of dog treats that are both tasty and absolutely delicious. What’s more, is that Beneful dog food is extremely affordable, starting at just under two dollars for a packet. The company tries their best to keep up with the high standards that they set for their products so that they can offer the most nutritional products to your pets at home. Not many dog food companies offer real meat and vegetables with their meals, but Beneful ensures that everything that they offer is organic and top quality. The company also has their range of fish based wet and dry products, some of which come with real salmon.


When it comes to finding Beneful’s range of products, Wal-Mart is the solution. The store houses almost all the various kinds of products, with all the ranges that the brand has to offer.

The Life and Career Success of Glen Wakeman

With a career that spans over two decades, Glen R. Wakeman is one of the few successful business-oriented individuals in the business and finance industry. Currently, Glen is the CEO and the founder of Launchpad Holdings; a company that brings together a fully automated system that enables different entrepreneurs to organize their ideas into a more workable plan.

Glen Wakeman began his career at GE Capital where he held the business developmental and P&L positions. While working at GE Capital, Wakeman was recognized as a role model in Growth Leadership by the company’s Board of Directors. Walker left GE Capital and joined the Doral Financial Corporation where he would successfully ascend to the position of CEO, President, and later as the chairman of the board of Doral Bank. Apart from this, Glen was the founder and the president of Nova Four, a company that deals in providing strategic advice as well as access to capital for starting and maintaining a business.

Glen’s desire to build a business empire by improving the company’s agility has proven an asset in his career as a financial advisor and executive mentor. He bases his methodology to improve a business on five different pillars namely Leadership, Human Capital, Execution, Governance, and Risk Management.

Throughout his career and the various positions that he has held, Glen has immensely revolutionized various business and managed assets that are worth more than $15 billion (NewsSky). His overall work has included guiding start-up companies, enabling new market entry, M&As, exponential growth, and divestitures.

Apart from being an investor, Glen has also used his writing skills to educate and share his overall insight on emerging markets, international fiscal matters, strategy, and management and administration. The information that he publishes on his blog has helped a lot of enthusiastic business individuals. Glen also mentors several C-level executives and couples up as an advisor to various startups such as Dreamfunded and Sitter Bees.

Wakeman attended the University of Scranton where he graduated with a Bachelor of Science in Economics and Finance in the year 1981. He later joined the University of Chicago where he successfully pursued and graduated with an MBA in Finance. Having lived in six different countries, Glen has overseen the growth and success of various companies in these countries.

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