If you own business, you know that you need to market and advertise online. What you may not know is that you also should incorporate online reviews as part of your marketing strategy. Doing this will increase your sales, bring you more traffic and customers, improve the trust that your customers have in you, increase customer loyalty, and ultimately increase your revenue and improve your bottom line. Fabletics, for example, uses online reviews as part of their marketing strategy, and it has worked out wonderfully for them. They have achieved a growth rate of over 200% since they started in 2013.
If you own a local business, online reviews are a great way to drive more physical customers to your stores. The reason for this is because positive online reviews definitely improve your search engine rankings for local searches. In addition, when people search for establishments in their local area on Google, Google will show them a pack of 3 to 7 local establishments. Only a few local establishments will make it to this pack, and much of what determines who will make it to this pack has to do with their online reviews and their overall online rankings. This has been proven by various studies that were done by Moz and others. With online reviews, you can also use Schema markups to put star ratings next to your website snippets in the search results. This can cause more people to click on your website snippet, which can lead to your website ranking even higher, because Google will see that more people are interested in your website and that it is a great match for whatever people typed into Google. In addition, if you have reviews on sites such as Trustpilot, which is a partner with Google, you can improve your Google seller rating. A Google seller rating can help you improve your click-through rates on your Adwords ads by up to 17%. In addition, if you sell products on third-party sites such as Amazon, eBay, Target, Walmart, or other ecommerce sites, you need to have online reviews on those sites. This is because research has shown that products that have more reviews on those sites tend to rank higher when people search those sites for specific kinds of products. Some of those sites, such as Target, let you syndicate your online reviews from other sites, which makes it easier for you.
In 2013, Fabletics was launched in order to provide women with a stylish brand of clothing. They needed someone to help them with their marketing and their design, as well as with reaching customers. The first person that they thought of, and who they automatically chose, was Kate Hudson. Kate Hudson, who is an actress, was a perfect fit for the Fabletics brand. Kate Hudson is involved in every aspect of Fabletics and makes sure that their designs and styles are fresh and that they have a good marketing strategy. Fabletics has a lifestyle quiz you should take.