Category Archives: Innovation

Newswatch Helps Ockel Exceed their Crowdfunding Campaign Target

When it comes to covering
consumer news, NewsWatch has always been on the forefront. Just recently, they
collaborated with Avanca to promote Ockel’s line of Windows 10 PCs that fit in
the user’s pocket. Ockel is Avanca’s sister company, and the campaign was aimed
at crowdfunding so as to market Ockel’s brand. Avanca, which is a renowned
manufacturer of mobile accessories, attributed the campaign’s success to the team at NewsWatch.

 

NewsWatch’s main role in the
marketing campaign was to handle the overall logistics of the campaign as well as video production. They also attended the IFA Conference in Germany, did interviews with celebrities who understand the product and filmed videos for online sharing. Above all, they aired the segment on all their social media platforms after the editing was done. 

 

This was not the first time for Ockel
to collaborate with NewsWatch. During their previous crowdfunding campaign,
which was also a success, Ockel exceeded their target by over 2930%. The second
campaign was to launch a third device in the Ockel line, which is a desktop PC
that comes with all the benefits of mobile devices.

 

About NewsWatch 

 

NewsWatch is a popular show on
television which mainly focuses on technology and entertainment. The television show
usually features consumer news and interviews. Apart from consumer news,
NewsWatch also airs public service announcements, government news, celebrity interviews and technology app reviews. Some people and institutions also submit VNRs (video news releases),
awareness campaigns and on location SMTs (satellite media tours) to NewsWatch.

 

Based in Washington, DC, New York
City, Fairfax and Denver, NewsWatch airs on AMC Network every Monday. The show
is operated by a video and communications company known as Bridge
Communications. Since its conception in 1990, the show has grown to cover more
in the technology industry and related areas. NewsWatch has also worked on
their media presence, and they appear on platforms such as YouTube, LinkedIn
and Facebook.

If you need someone to partner with in order to market your brand, NewsWatch is your best bet!

 

 

Louis Chenevert – United Technologies Innovator and Pioneer CEO

Louis R. Chenevert is a former CEO of the United Technologies Corporation. He currently serves as an exclusive advisor at Goldman Sachs. He is originally from Canada, and has spent much of his career in manufacturing. Prior to his position at United Technologies Corporation, he served as the President of Pratt & Whitney Corporation, the company which manufactures aircraft engines. United Technologies Corporation is a large conglomerate which manufactures jet engines in addition to operating Otis, the company which makes elevators and escalators. Sikorsky, the helicopter manufacturer, is another division within UTC. UTC makes products aimed specifically for building technology and aerospace, and combines many of their business units together to ensure that the company is able to operate as efficiently as possible.

The company has done many very unique things throughout Mr. Chenevert’s tenure at United Technologies. By moving engineers to Connecticut from other lower-cost destinations, the company was able to focus on serving key defense markets. This was seen as being a very controversial move in the age of globalization.

One area which United Technologies excels in is in timing to the business cycle. They are also easily able to switch between manufacturing for defense and consumer products. During times of war, demand for defense jet engines increases while demand for civilian jet engines decreases. The switch between the two types of engines ensures that the company is able to be innovative and stay afloat. Boom and bust cycles occur, and this switch over represents United Technologies’ response to that cycle to prevent a major bust.

The company has also managed to give up some gains in the present for expected future gains. The goal is long-term gains in profit in supporting the products which they already make. The company continues to service their products, whether they are elevators or any other technologically-advanced product. This ensures a relatively stable income for the company, even as some aspects of their production might phase out over time.

Watch Mr. Chenevert talk here: