Category Archives: True Value Hardware Corporation

Kenneth Goodgame’s Experiences And How He Earned His Merchandising Concepts Expert Title

According to Crunchbase, Kenneth Goodgame is a well respected figure in the marketing circles across the country. His mastery of the sales and marketing industry has earned him the title of the Merchandising Concepts Expert gauging from his continued success and ability to transform almost every brand that he lays his hands on to profitability. Kenneth has three decades of experience in various industries from where he gained invaluable experience and mastery of consumer preferences.

Kenneth is the current Senior Vice President and Chief Merchandising Officer for Chicago-based True Value Hardware Corporation. Some of his biggest achievement with the corporation so far include turning around the low-performance buying team and replacing it with a zealous team in addition to carrying out radical reforms with the company’s line review’s thus improving its savings tenfold in his first year of assuming the merchandising department and category management.

How previous experience prepared Kenneth for his current role?

Before t joining the True value marketing team, Kenneth had worked at the management level of various other companies with a national and global outlook. While serving at these companies, Kenneth implemented transformative sales and marketing models that helped them turn around their profits in addition to making, even more, sales.

For instance, he helped Techtronic Industries North America launch an entirely new retail division, the Direct Tools Factory Outlets while serving as the president of its Subsidiary Baja Motorsports. He also helped them open up 30 stores spread across the country with each averaging $1 million in annual sales.

Additionally, while working as the senior vice president marketing with the Huntersville-based Newell Rubbermaid, he helped the company expand its net worth to over $490 million in less than 18 months. He also led a new product development campaign while restructuring the company’s global manufacturing footprint by introducing low const sourcing.

About Kenneth

Far from his flourishing career and current role at True Value, Kenneth Goodgame is also an influential public speaker in the United States.

Just recently, he started the growth hacker’s platform through which sales and marketing professionals across the industry can share and brainstorm on valuable growth tips for their respective industries.

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